Mediaology™
We created Mediaology™ the practice that aligns the most appropriate messaging strategy with the time of day that the prospective customer will be most receptive to receiving and acting upon the advertised message. This methodology is executed by our team of Mediaologists, who combine the expertise of both psychologists and media strategists in the development of the advertising plan.
We employ Sr. level psychologists and use their years of real-life experience from private practice to embellish upon the personas that our Inception Study™ has determined where our clients’ best customer prospects reside.
Our Sr. level Media Strategists take those insights and incorporate the quantitative learnings of the 24 hours media usage habits of our clients’ best prospects to develop a media investment plan.
This unique and powerful discipline called Mediaology™ ensures that best prospects will receive the right message, through the right media type, at the right time enabling our client’s message to resonate with their best customers.
We employ Sr. level psychologists and use their years of real-life experience from private practice to embellish upon the personas that our Inception Study™ has determined where our clients’ best customer prospects reside.
Our Sr. level Media Strategists take those insights and incorporate the quantitative learnings of the 24 hours media usage habits of our clients’ best prospects to develop a media investment plan.
This unique and powerful discipline called Mediaology™ ensures that best prospects will receive the right message, through the right media type, at the right time enabling our client’s message to resonate with their best customers.