ConnecTrak™ Attribution is the hottest topic in our industry. Our proprietary attribution platform can track both online and offline campaigns. Being able to attribute the success of your marketing campaigns is vital to acquiring customers effectively and efficiently. That’s why we have our proprietary platform, ConnecTrak™. It provides real-world, real-time analysis specific to all your online and offline campaigns, allowing us to quickly isolate each campaign variable for ongoing optimization of your omnichannel media campaign. This enables WindStar to manage each media buy to a pre-determined goal.