Programmatic Buying Group™ (PBG)
Programmatic Buying Group™(PBG)
The Programmatic Buying Group™ has a seat on the Digital Ad Exchange, enabling us to obtain the lowest cost bids for the impressions you need.
Programmatic platforms provide a method to buy & sell large amounts of ad space on all of the various websites your customers browse. When users are using their smartphones, data is continuously collected; this data includes information on their user’s interests, historical buying behaviors and places they’ve been both physically and online.
We harness this technology and align that data with the information obtained from our Inception™ study to serve up advertising on an individual personalized basis; only buying ad space for specific targets when all predetermined criteria are met.