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Inception

Our Proprietary Customer Segmentation Study provides the granular information for informed and targeted media planning.

Our Proprietary Customer Segmentation Study provides the granular information for informed and targeted media planning.

The Inception study takes a holistic view of your best customers, their look-alikes, and your competitor’s potential switchers. Everything from their lifestyles, routines to their media consumption habits.

With this data, our Mediaology team can then also determine the psychological nature and behaviors that motivate those consumers and create messaging that embodies their lifestyle and mindset to inspire the desired action.

With this level of granular analysis and a constant pulse on the external factors, we ensure of clients media investments are precise, poignant and purposeful.

The Inception study takes a holistic view of your best customers, their look-alikes, and your competitor’s potential switchers. Everything from their lifestyles, routines to their media consumption habits.

With this data, our Mediaology team can then also determine the psychological nature and behaviors that motivate those consumers and create messaging that embodies their lifestyle and mindset to inspire the desired action.

With this level of granular analysis and a constant pulse on the external factors, we ensure of clients media investments are precise, poignant and purposeful.

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